Category: software

3 Web Design Tips To Accomplish A Professional Looking Website

Just like fashion, web design is changing frequently with trends & fads coming and going. When it’s about crafting a website that’ll leave a great first impression, you’ll always wish to keep everything updated and on trend. After all, when you’re going to attend an interview, don’t you wish to look your best.

Below mentioned are a few important web design tips that you must want to keep in mind before looking for a company that offer professional website design in Charlotte NC:


Keep your website clean & free of clutters:

The globe around us has turned out to be rather fuddled and the Internet is no exemption. Banners, Ads, badges, icons, pop-ups, and signs – sometimes it get a little heavier. So why don’t you offer the visitors to your site a break from all those clutters? Adapting things such as flat design & white space can do miracles in terms of your website visitor experience. Strive to keep the whole thing simple or minimal with only your most crucial content highlighted. Sometimes less actually means more.


Put visual hierarchy to effect:

What is visual hierarchy?Well, It is a term that generally signifies our eyes pay attention to web space in a particular pattern – a pattern that can assist you optimise crucial content on your website. For instance, if you produce a ‘sign-up now’ button, you probably wish it to be clicked by as many visitors as possible and follow through with the sign up procedure. Visual hierarchy notifies us that the eyes move left to right and top to bottom. This signifies you will acquire the most eyes in your button in the top-left corner of your website, and those curious eyes could very well mean a large number of clicks. Keep in mind to only place your most vital content in these desirable place – because if you place excessive in one spot your visitors will be overpowered and you will not find the outcome you are targeting for.


Make your text simple to interpret:

Text is vital. It is there to offer info and answer queries even prior to they have been inquired. There’re a few straight-forward principles you can stick with to keep your website text clear to the readers:


  • Don’t employ uber-tiny front size: Though it might appear cute but it isn’t just practical. Ensure your viewers won’t require a magnifying glass to read your message.

  • Stand with your fonts: Develop a theme and even craft a brand where your website sticks to no more than 3 fonts. For additional points, ensure the fonts you pick are reader friendly and don’t make your visitors speculating if they are reading an alien language.

  • Ensure your colors work together: For instance, placing cream colored text over a white-background will leave your website visitors with a headache, eventually push them to leave your site sooner than later. Ensure to double check all your text for its simplicity of readability.


Are you looking for more website design tips? Stay tuned with King’s Marketing – a leading web design marketing company based in Charlotte NC.

Top Reasons To Consider Digital Marketing Strategy For Your business

Does Your Business Have a Digital Marketing Strategy?


In simplistic terms, digital marketing is nothing but the promotion of products, brands or services through one or more than one form of electronic media. The main objective of digital marketing is to promote brands, build preferences and increase sales through several marketing strategies.


Why Do You Need a Digital marketing Strategy?


Without this Tactic You’ll Directionless. I find that business without a digital marketing strategy, usually doesn’t have an obvious strategic goal for what they want to achieve online in terms of garnering the popularity of their brands from their prospective customers or building a strong bonding with their existing clients.




Existing and Start-up Competitors Will Obtain Market Share. If you don’t enough sources for digital marketing of you’re using an unplanned way with no clearly defined strategies, then it’s quite obvious that your competitors will eat your digital lunch for sure!


You Don’t get Any Strong Online Value Proposition. A clearly defined online customer value proposition will assist you differentiate your online services, encouraging both existing and new customers to engage on an initial basis and stay loyal to your brand.


You Don’t Have Any Idea About Your Online Customers. Most often, it’s said that going digital is the most measurable medium forever. But Google Analytics will only tell you volumes not the sentiments. You need to sue user feedback tools to know your limitations and then try to fix them right away.


Digital Marketing Does Not Have Enough People Or Budget Given Its Importance. Inadequate resources will be dedicated to both your planning and executing your e-marketing strategies and there is a lack of specific e-marketing skills which makes it difficult to respond to the competitive threats effectively.


You’re Wasting More Time and Money Through Duplication. Even if you have sufficient resources, it can be wasted. Particularly, in the larger companies you see different parts of the marketing enterprise buying different tools or using multiple agencies for performing similar online marketing.


You’re Not Optimizing Your Website. Every company has a website; which must have analytics. But many senior managers don’t make sure that their team make or have the time to review or take necessary action on them. Whenever, a strategy can enable you to get the basics, you can make continuous improvement of the main aspects like search engine marketing, user experience, email and social media marketing.


Web Design




Are you in need of a digital marketing specialist? If yes, then you should take the help from the marketing firm in Charlotte, NC, Kings Marketing to ensure a better online visibility and enhanced keyword rankings. After all, with our marketing firm, you’ll get to enjoy maximum productivity of sales and a great array of online branding. For more help, feel free to contact us today or request a free quote today! For more updates and notifications, stay connected with us on Facebook , Google+ and Twitter , pinterest, Reddit, Diigo, Delicious, pages.